Storytelling builds your business value
Your business and life mean too much to you to hire people to manufacture content for campaigns.
Build, craft, and sustain your business’s resilient marketing and communications team with a veteran storytelling, marketing operator.
Jon is that storyteller.
Trust & Credibility Matters
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Featured for Growth Marketing
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In official partnership, created & distributed world-first IGTV docu-series
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Social Activism award for mental health campaign
Highlights
My work started in perfecting narrative in screen and speechwriting. 18 years later, I have built myself into a vertically-integrated storytelling and marketing machine.
I build and sustain resilient teams made of smarter people than me, lead market research, develop strategies, and operate the execution to distribute stories through award-winning marketing campaigns.
From brand conception to driving the hardware brand design collaboration, and operating the full marketing distribution, I led this innovative device’s go-to-market.
A world first product launch
I conceived and delivered the first ever IGTV docu-series launch that resulted in international press.
A world first documentary campaign
I was responsible for a global digital campaign that led to raising $100 million in 40 days, which included putting indigenous and diverse faces front and center for the first time.
Returned Movember to growth
I flexed player / coach capabilities by leading performance marketing and creative optimization for an innovative digital health startup.
Supported Dialogue’s growth to IPO
I executive produced, conceived the story strategy, and led the go-to-market for Movember’s mental health podcast.
A podcast with world famous astronauts & burgernauts.
The How
It matters more than what we do. It’s not what we do that people remember. It’s how we made them feel.
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Relentlessly serve with kindness
We’re all leaders in our own right, who can be intentional to unlock our human potential through team service.
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Pull no punches
We can create a safe space where we can be upfront about challenges, and grow closer as a team through adversity.
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Push ourselves to be vulnerable
Safe workplaces don’t come by chance. It takes a willingness to help each other be inspired and confident in our work.
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The How matters most
People talk a lot about process, and it needs to be specific, including the emotional skillss. Integrated into repeatable playbooks is a mindfulness that we’re all human.
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The hunger to win is palpable
I want the ball for the three-point winning shot. I want people on my teams to want that, too. That character plays out in day to day practice, regardless of hitting that shot. But we’ll hit it.
Story craft brings you to tears, of joy
We find joy in our craft through sweating the details to tell stories from the heart. And we love our stories so much that we honour them through delivering high-powered distribution, marketing campaigns.
The world is on a trajectory toward deeper, emotional connection.
1900-1950: Work with our hands.
1950-2000: Work with our heads.
2000-2020: Work with our hands on keyboards.
2020 - 2120: Hard work starts with our hearts.
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The track record
Hard work in storytelling brings results that are accretive to businesses
I’m certainly self aware enough to acknowledge that values are one thing, and delivering is another. So here we are.
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The 2004 presidential election was a loss. Since then, 6-2 on climate change, progressive initiatives and congressional races.
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As global digital director at Movember, supported the return to growth after four years of decline.
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Pipeline generated in the last 12 months for digital health companies
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Films made, Ads created, and stories told that delivered campaigns with 10:1 ROI.
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The years I’ve built and lead remote or distributed teams around the world. Melbourne is so far away… from everything.
Content is for soda cans
I created and crushed soda cans of content with the best of them.
Like anyone, I consumed and created content like it’s Coca-cola. Swipes were like swigs.
An addictive substance, made up of ingredients to consume and move on, that when micro-dosed is a distraction from the humdrum or challenging days. Your business means too much to you to hire people to fill up those soda cans with content that people will just toss out.
Now that we live in a world that yearns for emotional connection, why would you want to pay for and give them something that doesn’t endure?
People are ready to fall in love with your product. It’s stories that will add value to their lives, and your business.
Building community, and driving revenue, starts with the stories that leave people wanting to talk about their experience.
